Chaffé

Chaffé’s visual identity translates its minimalist and modern proposal into graphic elements that refer to the world of coffee, such as stylized cups and beans. The design is subtle and balanced, with an exclusive hand-drawn logo that perfectly matches the brand’s clean and contemporary aesthetic.

The color palette combines light, delicate tones—such as warm beige, soft green, and serene blue—balanced by gray and brown to create contrast and depth. This color choice reinforces the calm and sophisticated atmosphere that Chaffé aims to create.

For the typography, Futura was chosen, a geometric and timeless font that reflects Chaffé’s modernity and simplicity. With its clean lines and balanced proportions, Futura complements the hand-drawn logo, forming a harmonious and memorable composition.​​​​​​​​​​​​​​

Chaffé also stands out for its carefully designed packaging. Using ready-made mockups, the designs feature patterns and illustrations that reflect the brand’s identity, while maintaining a balance between functionality and aesthetics. The choice of materials and finishes was designed to reinforce the minimalist concept, while the graphic details evoke the sensorial pleasure of coffee.