Brand
Innovation always ahead of trends to create unique fragrances.
Type
Client
Year
Brand & Visual identity
Mystique
2024
Type
Client
Year
Branding
Mystique
2024
Mystique is a perfume brand that stands out for its exclusivity and sophistication. Its mission is to offer authentic and memorable fragrances for a discerning audience, valuing elegance and individuality. Each perfume is a work of art, crafted with exotic ingredients and artisanal processes, providing a unique sensory experience. Its core values are elegance, reflected in every detail of the product and purchase experience; authenticity, fostering a genuine connection with its customers; and innovation, always ahead of trends to create unique fragrances.
The brand transforms fragrances into magical and sophisticated experiences. Each perfume is crafted with a touch of alchemy, using exotic ingredients that reveal new possibilities of elegance and individuality. The vibrant and modern visual identity invites customers to explore a world of exclusivity and sophistication.
The visual identity was developed to reflect the brand’s sophistication and exclusivity. Modern and vibrant Pantone colors are used to create a design that is both elegant and innovative. The idea emerged from the need to represent the alchemy and transformation present in each fragrance. The visual identity not only complements the perfumes but also enhances the brand experience, making every visual interaction memorable and distinctive.
The typography emerged from an experimentation between modern and classic styles, resulting in an aesthetic that is both timeless and contemporary. Fonts that convey elegance and sophistication were selected, with clean lines and refined details, reflecting the brand’s essence in every letter.
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TOGETHER
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