ABOUT
ME
I HAVE BEEN CREATING SINCE 2020
ABOUT ME
I HAVE BEEN CREATING SINCE 2020
I am a Graphic & Brand Designer, dedicated to creating high-impact brand systems that connect business strategy to visual excellence. With a double MBA in Branding and Innovation, I specialize in developing identities and creative directions that allow brands to communicate with authority, depth, and strategic clarity.
My approach is defined by the intersection of rigorous conceptual thinking and high-quality craftsmanship. I seek to transform business objectives into memorable visual experiences, ensuring that every design decision drives long-term brand value and creates a genuine and lasting connection between brands and their audiences.
EXPERIÊNCIAS
ANNEXO
Creative Partner
2025 – Present
- Art direction and conceptual coordination of integrated multiplatform campaigns for national and global accounts, including Disney, Eudora, O Boticário, Bigben, Bergerson, and Hospital IPO.
- Structuring and execution of the visual direction of highly culturally relevant co-branding projects, such as the integrated Disney and Eudora campaign for the launch of The Devil Wears Prada.
- Creative direction of integrated monthly and seasonal campaigns, resulting in achieving 116% of the annual revenue target for a premium retail client in the first half of 2026.
- Simultaneous management of the visual infrastructure of more than 15 active clients, ensuring systemic consistency across more than 1,000 static and moving assets under highly complex schedules.
A3MAIS IMÓVEIS
Marketing & Design Leed
2021 — 2025
- Led the complete restructuring of the corporate visual identity, establishing a standardized brand system applicable to print, digital, and environmental media.
- Developed and optimized the delivery flow of over 400 paid media campaigns, managing an annual budget exceeding R$200,000 in Meta Ads focused on capturing high-converting leads.
- Structured and managed the internal creative team from scratch, defining agile work methodologies for delivering audiovisual campaigns, editorial design, and commercial support materials.
CASASANTO DESIGN
Founder
2021 — Present
• Independent design studio focused on premium brand identity systems, high-fidelity motion design, and editorial infrastructure for niche corporate clients and creative studios.
• Developed comprehensive brand identity architectures, custom typography layouts, and visual systems designed for seamless digital and physical scalability.
• Selected project portfolio includes comprehensive brand strategy and design systems for Mystique, Fachini Art Studio, and Chácara Sentinela.
EDUCATION
MBA in Leadership, Management and Innovation
UNINTER – International University Center
2025
Postgraduate program focused on the operational optimization of creative teams, strategic project management, and leadership in high-performance corporate environments. The technical scope covered the development of agile workflows, team management, and structuring innovative processes to solve business challenges. The training provided practical tools to align complex business goals with creative design execution, driving financial results through a culture of creative efficiency and operational proactivity.
MBA in Digital Design and Branding
UNINTER – International University Center
2023 — 2024
Postgraduate specialization focused on the intersection of creative management, user experience, and brand equity. The program concentrated on the transformation of corporate communication within digital landscapes, addressing the creation of unified identity systems, contemporary positioning strategies, and the protection of brand assets across multiple channels. Built critical competencies to design original visual solutions, linking user needs with global aesthetic market trends.
Bachelor’s Degree in Visual Communication Design
Universidade Positivo
2021 — 2023
Undergraduate program focused on developing complex visual communication systems and cross-platform art direction. The practical scope included structuring typographic grids, editorial design, and the architecture of brand identities anchored in market research and positioning analysis. The curriculum connected classical aesthetic refinement with complex design problem-solving, enabling the execution of print and digital projects under strict brand constraints and visual semiotics.
SKILLS
Brand Systems
Creative Direction
Visual Storytelling
Art Direction
Motion Design
Brand Strategy
Brand Equity
Digital Branding
Editorial Design
Creative Leadership