Brand
Where technology meets innovation and creativity.
Type
Client
Year
Visual Id.
InovaçãoTech
2023
Type
Client
Year
Visual Id..
InovaçãoTech
2023
InovaçãoTech is a technology startup that seeks to offer innovative solutions for the technology industry. The company is made up of a group of highly qualified engineers and developers with years of experience in the sector. The goal was to create a strong and memorable brand that conveyed innovation, modernity and reliability.
To create the brand, the process began with the creation of a mood board and a reference panel that presented visual ideas that represented the company. From there, the QB One typography was chosen to represent the modernity and seriousness of the company.
The logo is the central element of the brand’s visual identity. It consists of the stylized letter “I”, which represents innovation. The QB One typography was chosen to convey the brand’s modernity and seriousness. The combination of the logo and typography creates a clean, modern and sophisticated visual identity.
The color palette was carefully chosen to convey the brand’s values. Blue is the main color, representing the company’s reliability and seriousness. The other shades of blue and lime green were chosen to add a touch of innovation and modernity to the visual identity. Dark gray and dark blue were chosen to create a contrast with the other colors and add depth to the palette.
In addition to the logo, InovaçãoTech’s visual identity includes visual elements such as patterns, which can be used in different marketing materials, such as business cards, stationery, presentations, banners and social media. These elements help to create a consistent and cohesive image of the brand across all points of contact with the public.
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TOGETHER
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