Key Visual
Transforming summer luminosity into a refined visual story rooted in brand strength.
Type
Client
Year
Key Visual
Bigben
2025
Type
Client
Year
Key Visual
Bigben
2025
OFFBB Verão ’26 is a seasonal campaign that softens Bigben’s iconic identity into a brighter, sun-lit aesthetic. Built around warm light, airy compositions and subtle textural contrasts, the campaign introduces a refined summer atmosphere that feels elevated yet effortless.
The visual direction embraces natural luminosity, glowing skin and intimate close-ups that highlight the delicate presence of each piece. Rings, earrings and necklaces interact with the light as if part of the season itself, revealing gentle reflections and understated sophistication.
A palette of light and dark beige creates a serene foundation, while the signature textured burgundy ribbon adds a distinctive brand imprint. This interplay of softness and structure forms a visual language that is both warm and unmistakably Bigben.
Each image is crafted to evoke clarity, calm and desire. Rather than portraying summer as a theme, the campaign captures it as a feeling — one expressed through luminous textures, poised compositions and a timeless sense of understated luxury.
More than a promotional moment, OFFBB Verão ’26 becomes a visual narrative shaped by atmosphere, identity and intention. It reflects Bigben’s ability to balance heritage with contemporary lightness, offering a refined seasonal story where elegance is quiet, tactile and enduring.
Creative Concept and Art Direction: Guilherme Casasanto
Graphic Design: Guilherme Casasanto
Todos os direitos de conteúdo são de propriedade da Bigben e Annexo.
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