Guilherme Casasanto

say hi — hello@casasantodesign.com

Editorial

Functional materials to bring a satisfying experience to the audience.

Type

Client

Year

Editorial

Flávia S.

2023

Type

Client

Year

Editorial

Flávia Schiochet

2023

For the course “How to Write About Food”, led by journalist and food writing instructor Flávia Schiochet, I developed a design solution focused on enhancing the learning experience. The goal was to create functional and visually engaging materials that would support content absorption and make the learning process more intuitive and enjoyable.

The project included developing a refreshed visual identity for the course materials, redesigning the content handout layout, creating supporting infographics, as well as promotional assets such as flyers and video content. All pieces were carefully designed to improve clarity, organization, and visual appeal.

The process was guided by instructional design principles, prioritizing information accessibility, clear visual hierarchy, and the harmonious integration of text and visuals. The final outcome resulted in materials that not only communicate the content more effectively but also align with the aesthetics and tone of gastronomy and food writing.

I am grateful to Flávia for the trust and for the insightful feedback that contributed to refining and elevating this project.

LET'S CREATE
TOGETHER

Let’s create something meaningful together. Whether you’re building a brand from the ground up or looking to elevate your visual presence — I’m here to help.

Fill out the form below and tell me a bit about your project. I’ll get back to you as soon as possible so we can start shaping something great, together.